As an example, this PDF lays out 7 steps and if was all that we did, we would be way in front of what we are currently doing.

Perform an Organization Self-Assessment

• Determine your current audience
• Evaluate current materials and tools

Set Goals and Strategy

• Set objectives and goals
• Outline your strategy and tactics

Determine Your Unique Value

• Understand what differentiates your nonprofit
• Find your brand’s sweet spot

Craft Your Message

• Understand me marketing vs. you marketing
• Engage (and inspire) your audience
• Craft a call to action

Choose Your Tools

• Determine online and offline tactics (donate button plus email outreach)
• Consider social networking

Define Budget, Timeline, and Resources

• Outline your budget for each marketing activity
• Create a marketing calendar
• Assign responsibilities

Track and Measure Your Results

• Understand the importance of tracking
• Develop a timeline now
• Measure your progress