Does Facebook Advertising Work For Business?
Facebook is a global phenomenon that has swept up a billion users — many of whom are active on a daily and sometimes hourly basis.
You definitely know more than one person who is locked into its unique form of person
to person interaction. Initially that would have been a teenager but now big business has climbed on-board and are daily working on how to turn the Facebook platform into new business.
And that is exactly what is happening.
Facebook Advertising For Local Business Is Now A Great Fit
Now that it is a listed company, Facebook itself is working hard to transform itself into a commercial platform.
You may have little or no interest in doing business on Facebook, but I am going to urge you to rethink that opinion.
Advertising on Facebook is super targeted and can be very cheap to do. They allow you to target your message so tightly that you can even advertise to one single person — how’s that for targeting?
You can do so much to build your brand, interact with potential, new and existing customers. You can even use it for product development and support. The platform is free and it is easy to work with. Your customers and potential customers — and your competitors — are already there.
Why aren’t you?
It Doesn’t Suit My Business
I know, you don’t like it. You don’t get it. It’s not your thing, man.
Of course, you don’t need to solve that impasse and you don’t have to get over the hump of the new. You can keep doing business the way you always have done — especially if it is still working well for you and as long as you can happily avoid new business.
But if one of your existing advertising streams is buying pay-per-click ads on Google, then you really should think about Facebook ads. They are cheaper, more flexible and better targeted. And I think they are a lot easier to manage and monitor.
Facebook is continually tweaking its ad system in an open door policy that is ramping up the attractiveness of advertising on its platform. Get on-board while it is still cheap.