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Peter Guiliano, business marketing

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Over a long career in advertising and marketing, Peter Guiliano has built an impressive background of signature work for level-one clients. That experience is now available to local small and medium businesses.

• Full expertise in graphic design, advertising and marketing
• Consultancy/planning advice and direction
• Corporate identity: logos, letterheads, cards, stationery, signage
• Campaigns concept/planning. Copy. Advertisements. Brochures. Booklets. Posters. Point-of-sale. Finished Art. Photography/Art Direction. Computer Pre-press. Print Management. Media Placemen
• Web-based Marketing: site design. SEO. Lead Generation. Promotion. Facebook. Twitter. Web 2.0
 
small business marketing online consultant

Strategy, SEO, creation and online marketing of companion, one product site

Short history of non small business marketing projects

With a background ranging from Government and multinationals, Peter Guiliano has marketed retail products and services all the way to the tightest niche, lone operator small businesses

• Retained by Kookaburra Sport to take complete charge of all their international brand and product marketing. Designed and implemented Kookaburra Sport corporate identity: packaging, branding, advertising, point of sale and signage — in cricket, football, hockey, soccer, baseball, softball, footwear and clothing. Launched an entirely new cricket bat onto the world market; revolutionary branding took it quickly to number 2 in sales and profile
• Travel posters, press and magazines for National Australia Bank
• Design and artwork for ANZ Bank travel, branch and internal staff recruiting and training
Online Jewellery Store design, SEO and online marketing
• Logos for Telstra and Ford via their advertising agency
• Country Road magazine ads and brochures — photo direction, design and artwork
• Australian American Assurance — all brochures, print design and production
• Concept, design and art of launch brochure for TNT Express Overdimensional Transport Division
print pieces of posters and brochure
• Designed the Melbourne Film Festival program and Palaise Theatre foyer
• Newsletters, posters and press advertising for Technical Book Shop
• Devised way for Swinburne University to market its Business Courses using full colour brochures which cost less than the smaller 2 colour brochures they were using at the time — design and production
• For Mattingly, redesigned the Myer catalogues to take them out-of-house
• For J Walter Thompson, designed several campaigns for Ansett Airlines
• Feature graphics for Foster’s beer, Grand Prix, Sydney Olympics and International Bar themes

ALPHABET
OF CLIENTS
Global to Small Business marketing

AUSTRALIAN FILM INSTITUTE
AUSTRALIAN AMERICAN INSURANCE
ALARM AND PROTECTION SYSTEMS
ANZ BANK
ANSETT AIRLINES
APPM
ATAC
BERTOLLI
ATHERTON
CANON
COCA COLA
COMMONWEALTH DEPARTMENT OF TRADE AND RESOURCES
COMPUTER POWER

Marketing and Advertising printed pieces

COUNTRY ROAD
DONSON INDUSTRIES
EYE LIGHTING
FORD
FOSTERS INTERNATIONAL
FRONTIER TECHNOLOGY
GENERAL MOTORS HOLDEN
GRAY NICOLLS CRICKET
GUIDE DOGS OF AUSTRALIA
HERALD & WEEKLY TIMES
IMAGE BANK
INTEGRITY PAINTS
INTEGRO LEARNING SYSTEMS
KOOKABURRA SPORT (Australia and UK)
LEIGH MARDON
MASTER PLUMBERS INSURANCE
MOSLER SAFE COMPANY
MYER
MELBOURNE FILM FESTIVAL
NATIONAL AUSTRALIA BANK

Design, creation and SEO of online flower retailer

NEBULA GROUP
OPTIMISE AUSTRALIA
PIONEER ELECTRONICS
RETRAVISION
SIMPSON
SOFTWARE INNOVATIONS
SPERRY NEW HOLLAND
STRAMIT
SWINBURNE UNIVERSITY
TECHNICAL BOOKSHOP
TELSTRA
TKT TRANSPORT GROUP
URBAN XTREME
VICTORIAN AUTOMOBILE CHAMBER OF COMMERCE
VICTORIAN BASEBALL ASSOCIATION
WIGGINS TEAPE