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Does Facebook Advertising Work For Business?

Facebook is a global phenomenon that has swept up a billion users — many of whom are active on a daily and sometimes hourly basis.

You definitely know more than one person who is locked into its unique form of person to person interaction. Initially that would have been a teenager but now big business has climbed on-board and are daily working on how to turn the Facebook platform into new business.

And that is exactly what is happening.

Facebook Advertising For Local Business Is Now A Great Fit

Now that it is a listed company, Facebook itself is working hard to transform itself into a commercial platform.

You may have little or no interest in doing business on Facebook, but I am going to urge you to rethink that opinion.

Advertising on Facebook is super targeted and can be very cheap to do. They allow you to target your message so tightly that you can even advertise to one single person — how’s that for targeting?

You can do so much to build your brand, interact with potential, new and existing customers. You can even use it for product development and support. The platform is free and it is easy to work with. Your customers and potential customers — and your competitors — are already there.

Why aren’t you?

It Doesn’t Suit My Business

I know, you don’t like it. You don’t get it. It’s not your thing, man.

Of course, you don’t need to solve that impasse and you don’t have to get over the hump of the new. You can keep doing business the way you always have done — especially if it is still working well for you and as long as you can happily avoid new business.

But if one of your existing advertising streams is buying pay-per-click ads on Google, then you really should think about Facebook ads. They are cheaper, more flexible and better targeted. And I think they are a lot easier to manage and monitor.

Facebook is continually tweaking its ad system in an open door policy that is ramping up the attractiveness of advertising on its platform. Get on-board while it is still cheap.

any business can use Facebook

I looked for a boring company. I guess yours is smaller but less-boring? Look at the likes, how many are talking about it, their last post less than a day ago.



DIY SEO Fact: all search engines love what all searchers want — informative, fascinating, entertaining and rewarding… content.

Original content.

DIY SEO Masterplan: Give The Search Engines Quality Content for Their Users

No matter what you write, or get written for you, just remember that the search engines are rating you against all the other pages that focus on that same keyword. One page has to be first and the rest will follow in order right down to the last entry.

DIY SEO please the search enginesTo get content that search engines reward with high rankings, you need to create your page with careful attention to onpage optimisation, the first “half” of SEO. But you still have to be careful.

Although you are trying to woo the search engines, that’s just a necessary step on your way to your own objective. Even if the search engine loves your optimisation and gives you what you want, even if they send potential customers to your web page, that doesn’t make you a sale. You may have satisfied search engine robots and algorithms and got your webpage ranked high on their listings, but what does a human think of it?

Your page still has to work for those who read it with their eyes and hearts. That’s another important DIY SEO Fact

Once you’ve decided on the keywords you want to rank for, you then have to optimise your webpage for that phrase.  Write you copy around the keyword phrase so that it is natural and persuasive for the reader.

In DIY SEO terms, there are various essential things you need to make sure you have done right. I go into more detail in another place but here I’m listing the main factors. Make sure the keyword is used in the title of the page.  Some SEO experts aim to use it at the start and end of the body of the piece. You should use your keyword throughout the article at a rate of about 2 or 3 times per hundred words. This is called the keyword density rate.

Search engines and readers see red when you go above that rate, so don’t overdo it, that’s spam.

Other valuable places for keywords in DIY SEO

The keyword is better in H tags (H1, H2, H3) and in the alt text of images — you definitely should include images, not just for DIY SEO but to add visual interest to your page.

Multiple articles using the same keyword will lift the weight of your site’s gravitas for that keyword phrase in the eyes of the search engines.

You do not optimise your site, you optimise your pages so the more pages of original content you can generate (optimised), then the more keywords your whole site is “optimised” for.

Build Internal Links and Links That Lead to Authority Sites

Search engines love links too. Links are the currency of the internet. So when you construct your site itself, remember to spend some time on your navigation. This is not just to help a user find their way around your site, it will also help search engines find their way around it too.

Make sure your links contain your keywords and not “click here”; those kind of empty phrases tell the search engines nothing about what they will find at the end of that click.

Find ways to keyword-link to your other pages from inside your articles. Use breadcrumbs and site map links in your footer for instance. Google also likes you to link to what is known as authority sites, leaders in the same area of your site’s topics. Wikipedia is a good example.

This is why I recommend WordPress to my clients

It automatically optimises your pages for you and you can set it to also title each page with the keyword phrase you have used in your page title, another huge boost with Google. An there are tons of plugins that will add so much to user experience and help you get the best out of your work with search engines.

One of Google’s most advanced ideas was to use other sites as the sign post for telling them which sites were best for what keyword. They were looking for “votes” from outside sites who were seen to be independent. Keep this in the front of your mind when you start DIY SEO.

DIY SEO Tips Rely On One Simple Thing, Give The Search Engines What They Want

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The following DIY SEO tips will help you use one of the best ways to draw a crowd of 100% free traffic — pull them in from search engines. Millions of buyers use search engines every day to look for things they already want to buy. Those searchers are called “targeted traffic”.

How Do You Get That Targeted Traffic To Your Website? — Try These DIY SEO Tips, They Work.

SEO — Search Engine Optimisation. With DIY SEO you optimise your web pages so that the search engines list your site on their front page. You want the front page because that’s where 80% of searchers choose which webpage they will visit.

DIY SEO collecting targeted traffic

Off to Catch Targeted Traffic

Big advertisers have known this fact long before Google came on the scene. But the tricks that worked in those days don’t work now. Google is full time weeding out those tactics that it identifies as spam.

And the reason is simple; search engines make their money by attracting advertisers; advertisers only advertise where there are lots of potential customers. Searchers are potential customers for you, your competitors and for Google. Correct DIY SEO will get your website in front of those customers before they even see your competitor’s listing.

Google knows that people will stop using their search engine if the search engine stops finding and delivering what is being searched for — good content that matches the search term..

So you can see that it is in your very best interest to use DIY SEO and give Google exactly what it wants, simply because that’s also what your potential customers want too. (There are special debates around Local Business Marketing SEO)

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For successful DIY SEO there are many tools and techniques that will help you uncover the exact terms searchers use. They can also tell you how many times they search for those terms. I’m not going to cover Keyword Research here because you probably have a good idea of what terms your customers use most when they talk about your products and services. And that’s good enough for our purposes here.

DIY SEO warning: Keywords are What Searchers Enter When Searching; Not What You Think They Are nor What You Use!

Be warned. You don’t really know and you have to really find out. Ask them. We’ll get into that part of expert SEO at some other time.

DIY SEO tips for keywords

What words are searchers using?

I’m not down playing this step just because I’m skipping it here. It is an essential step to get right and you have to get it right or you waste all your time on the DIY SEO I’m outlining.

You have to know at least one keyword phrase to aim for in order to optimise your page using DIY SEO. This is what search engine optimisation is all about. If your page isn’t optimised for what goes in the search box, then the search engine will never give your page to the searcher as a good choice for the search term they just used.

Some people like to optimise for their own name or for their store or product name. That may be a good move if you know searchers will look for you by searching for your names.

But if you want to sell to people who don’t know you yet, then it makes better sense to optimise for what they are looking for.

How to Find the Facts You Need for DIY SEO

Google offers a free tool to help you find out the most popular keyword phrases and how many times they are used in a month. In true DIY SEO style, just search for the Google Keyword tool and try it out.

Another complication you will find in the Google Keyword Tool is the level of competition there is for that keyword phrase. How many other advertisers are optimising for that same keyword phrase? As a rule of thumb, if there are lots of other people after your keyword it will be harder and harder for you to win. This concept is almost universally believed and promoted around the internet world.

FoDIY SEO when size doesn;t matterr DIY SEO I say, not necessarily! If you were in a foot race to win the first ten spots on the Google front page (which is pretty much the case with Google rankings), would you pull out of the race just because there were 100 other runners? Not if they were all 3 years old, eh? But you might give up if you knew you were up against the 10 fastest runners in the world, though.

There are many DIY SEO ways you can compete for search engine rankings and many things you can do to help you get listed on the front page of Google. It can be pretty complicated so we’ll leave that discussion also for another day.

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DIY SEO Mastering Your Offpage Strategy

When any other site links to your site, it implies a vote of authority to you. When that third party links to you with a keyword-link, it also tells Google exactly what that third party thinks you are good at.  After your DIY SEO, the more “votes” you get for that keyword, the better the internet community thinks of you. As a result, in the eyes of Google your site must be better than other sites that have fewer keyword-links.

Adding to Your Backlinking Strategy With DIY SEO

There’s whole world of complication to the process but fundamentally that’s how Google figures out where to put you in its search rankings. DIY SEO backlinksAmong thousands of other factors, your page rank will go up and down depending on the number of links you get and on how much Google respects the sites that link to you.

As soon as Google’s impact was apparent and it began ripping away searchers and advertisers, other top search engines quickly followed suit. So the same factors, more or less, are measured and the number and quality of backlinks you have will also influence your rankings on other search engines.

In the foot race to page one, you want to beat your competitors out of the first 10 spots. That means you have to pay close attention to your linking strategy — how many backlinks you can get and where they are coming from. Get your best running shoes on and start chasing backlinks and go for quality and quantity.

More Offpage Optimisation Considerations

Anchor Text or Keyword-links

To maximise the power of your offpage optimisation, your keyword-links (anchor text — the words that are on the web page showing the link to your page) are much more valuable if they contain your keywords. So every time you want links from other sites, it’s a good idea to get them to link to you with your keywords. It’s not always possible but it’s really worth while to tell them the keywords you want them to use on your link.

Go and Get Links from Authority Sites

Google and other search engines rate sites on their authority within their field of expertise. Better respected sites with higher quantities of higher quality content and activity are rewarded with higher page rank than inferior sites.

You want your links to come from those authority sites with a high page rank rather than from less highly regarded sites. There’s some debate whether .edu and .gov sites are still as powerful as they used to be, but I still recommend that you go for them with your DIY SEO.

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