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7 Steps to Creating Your Best Nonprofit Marketing Plan Ever.pdf


Peter
(@peter)
Member Admin
Joined: 11 years ago
Posts: 50
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As an example, this PDF lays out 7 steps and if was all that we did, we would be way in front of what we are currently doing.

Perform an Organization Self-Assessment

  • Determine your current audience
  • Evaluate current materials and tools

 

Set Goals and Strategy

  • Set objectives and goals
  • Outline your strategy and tactics

 

Determine Your Unique Value

  • Understand what differentiates your nonprofit
  • Find your brand’s sweet spot

 

Craft Your Message

  • Understand me marketing vs. you marketing
  • Engage (and inspire) your audience
  • Craft a call to action

 

Choose Your Tools

  • Determine online and offline tactics (donate button plus email outreach)
  • Consider social networking

 

Define Budget, Timeline, and Resources

  • Outline your budget for each marketing activity
  • Create a marketing calendar
  • Assign responsibilities

 

Track and Measure Your Results

  • Understand the importance of tracking
  • Develop a timeline now
  • Measure your progress
This topic was modified 2 years ago by Peter

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